E-commerce Beauty

Glam in Inches

A premium e-commerce platform for high-quality hair extensions, designed to deliver an elegant shopping experience that matches the luxury of the products.

Website ↗

Client

Glam in Inches Hair

Services

UI/UX Design, E-commerce Development

Industry

Beauty & Personal Care

Overview

Project Overview

Glam in Inches approached us to create an online presence that would reflect the premium quality of their hair extension products. They needed a platform that would not only showcase their products beautifully but also provide a seamless shopping experience for their customers.

Our goal was to design and develop an e-commerce solution that communicates luxury, builds trust, and converts visitors into loyal customers.

Challenge

The Challenge

The previous version of the website faced significant challenges for both staff and customers. The design was cluttered and overly busy, making it difficult to navigate and locate essential information quickly.

For the staff, managing content updates was unintuitive, while customers struggled with a confusing user journey that impacted their overall experience.

Solution

The Project

The project focused on redesigning the Glam In Inches website with an emphasis on elegance, consistency, and usability. Playfair Display was chosen over Avenir to introduce a more refined, stylish tone that better reflects the brand's personality.

Redesigning key pages with a consistent visual language
Establishing clear typography, spacing, and layout rules
Improving navigation structure for ease of use
Ensuring a cohesive experience across desktop and mobile

Success was defined by delivering a polished, user-friendly interface that clearly reflects the brand's identity and elevates its digital presence.

Process

The Process

Throughout the redesign process, the following approach was applied:

Careful review of the existing website to identify inconsistencies
Iterative design exploration focused on typography and layout
Continuous attention to visual balance, spacing, and hierarchy
Consistent application of design patterns across all pages

This ensured a seamless experience while maintaining flexibility for future updates.

Results

The Results

The redesigned website delivers a refined and cohesive digital experience that aligns with Glam In Inches' sophisticated brand identity.

A polished, elegant visual style that enhances brand perception
Improved consistency across pages and components
Clear, intuitive navigation supporting a smooth user journey
A stronger digital foundation for future growth

The final result is a user-friendly e-commerce experience that reflects confidence, care, and quality — strengthening the brand's presence in the beauty market.

“

Backed by Tech was incredibly detailed, understood my expectations from the very beginning and delivered clean, functional designs with impressive speed and precision. What stood out most was their ability to listen, translate feedback into action and still deliver ahead of schedule.